If you’re interested in reading more and keeping up to date with search insights from Google Trends, check out their collection of articles here.
Still, Google Trends data is another data source and tool we can use to fight the pandemic. The aim – too effectively track the spread of disease through users search terms.Ĭritics argue that Google Trends data shouldn’t be relied upon as it does not always match up to the real-world data. The data was primarily made up of the volume of searches of over 400 symptoms, signs, and health conditions. In September 2020, Google themselves made its data on search trends to do with COVID-19 symptoms public. If you’re not already, you should be integrating Google Trends data into your keyword research and content plans to stay agile and adapt to what your audience wants. If you relying solely on search volume data you may be behind the curve for understanding which of your products are the most popular, which you should be investing in building out their pages and which you should be pushing with ads. Note: Google Trends data is not search volume data you might see in Google Keyword Planner but the relative popularity of a search query. Whereas, in Google Trends you can see the growth in interest, see below. The search volume you see in a third-party tool might indicate a search volume that is out of date. Let’s take ‘exercise bike’ as a search term. An example of this would be if you’re involved in the fitness industry. This makes Google Trends is an even more useful tool. People in lockdown, the shift of interests and the migration to digital has meant that us marketers have had to adapt our strategies. With traditional search volumes from third-party tools relying on a 12-month average, we can throw many of them out of the window during this pandemic. Type of search – Web, Image, Shopping, News, YouTubeīefore we jump into some of the more traditional applications for Google Trends, it wouldn’t be a 2021 blog without mentioning the impact of COVID-19.Dates – hourly, day, month, year, 2004 onwards.Google Trends has a tonne of different filters you can explore this data with including: From here you can either navigate around the trending stories or enter topics into the search box: Simply navigate to Google Trends and you’ll see the dashboard. Well, the good news is Google Trends is free! It’s open for anyone to use, whenever you like. With a number of different features, it allows you to gain an understanding of the hottest search trends of the moment along with those developing in popularity over time. If you have never heard of or used Google Trends before then you are in for a treat! Google Trends is a tool that allows you to compare the popularity of search terms and trends. Practical applications for Google Trends.Here is a quick guide to using Google Trends to benefit your business. This obviously doesn't work when comparing the category "World of Warcraft" with the search term "wow", as the latter refers to many others things than World of Warcraft.From finding new products to sell on your ecommerce website to searching for content ideas, the list of potential uses for Google Trends is endless. Using the category "Final Fantasy XIV" shows it always above the search term "ffxiv" ( ). Once again, in a non-English version, using the category "Final Fantasy XIV: A Realm Reborn" gives the same chart as in Asmongold's video ( ). In other words, the category "Final Fantasy XIV" should always trend higher than the search term "ffxiv", because the category should include all of the searches with that search term and then all other Final Fantasy XIV-related searches without that search term. Practically all searches for "ffxiv" relate to Final Fantasy XIV and should be included in its category. The blue line "Final Fantasy XIV: A Realm Reborn" is the same as "Final Fantasy XIV" in Asmongold's chart.Įdit: According to Asmongold's chart ( ), the search term "ffxiv" is trending higher than the category "Final Fantasy XIV", which doesn't make sense. The green line "Final Fantasy XIV" is the same as "Final Fantasy XIV" in your chart. If your language is English, the link will most likely crash (if it's not English, it may still crash but should load if you retry a few times). This link, with both "Final Fantasy XIV" and "Final Fantasy XIV: A Realm Reborn", shows exactly that: The English-language version of Google Trends seems to display the results of "Final Fantasy XIV: A Realm Reborn" as "Final Fantasy XIV", while the actual results of "Final Fantasy XIV" are unavailable. You can get Asmongold's results by changing "Final Fantasy XIV" to "Final Fantasy XIV: A Realm Reborn".